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Search results for “non-essential trip”
Meta-search in China — as astute as it gets
08/30/2016
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5:58:08 PM
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From pure traffic generation to moving into areas of facilitated bookings, meta-search has come a long way. And China seems to have predicted well and led the way.
Spring Airlines embarks on exciting journey of retailing
08/08/2016
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3:18:58 PM
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Just like carriers in the U. S. and Europe, China’s Spring Airlines, too, is positioning itself for being a platform of choice for all travel needs.
5 areas that can enhance the UX strategy
05/11/2016
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11:05:23 AM
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In order to enhance user experience strategy, airlines can target low hanging fruit with collaboration, optimize the booking flow, optimize designing for different platforms, manage offer and track cross-device.
A Priceline acquisition of TripAdvisor makes sense in a year of transition
03/30/2016
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4:47:18 PM
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It was rumored that Priceline with its $63 billion market cap may consider acquiring TripAdvisor valued at $9 billion
Ctrip’s story isn’t just about growth, margins too coming into the picture
03/19/2016
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11:20:10 AM
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Post consolidation in the OTA space, Ctrip is not only focused on its market share and GMV, but it also looking at hiking the overall margin to improve the financial performance.
Crafting a merchandising plan with a pragmatic approach
09/29/2015
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10:41:18 AM
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Since airline merchandising is in general a relatively new concept for most airlines, there is no one right answer or model, says Jim Davidson, CEO, Farelogix.
WeChat for room bookings isn’t just about revenue, experience counts too
08/05/2015
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10:57:01 PM
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Rather than focusing on too many sales promotion messages on WeChat, hotel companies need to find ways to augment their customer experience program goals.
Embracing the digital transformation in China’s travel market
03/25/2015
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10:19:49 AM
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To gain a better position in this eco-system, airlines have to embracing the digital transformation to refine their business model as well as the way they deal with customers and partners.
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